Moyens d'évaluation :
- Quiz pré-formation de vérification des connaissances (si applicable)
- Évaluations formatives pendant la formation, à travers les travaux pratiques réalisés sur les labs à l’issue de chaque module, QCM, mises en situation…
- Complétion par chaque participant d’un questionnaire et/ou questionnaire de positionnement en amont et à l’issue de la formation pour validation de l’acquisition des compétences
A qui s'adresse cette formation
This intermediate course is for marketing administrators who are responsible for management and administration of marketing campaigns.
Pré-requis
You should complete:
- Building Campaigns (9U010) or equivalent
Contenu
This course presents a comprehensive view of IBM Campaigns administrative and management tasks, including topics on IBM Campaign architecture, security, configuration, performance, and reports.
If you are enrolling in a Self Paced Virtual Classroom or Web Based Training course, before you enroll, please review the Self-Paced Virtual Classes and Web-Based Training Classes on our Terms and Conditions page, as well as the system requirements, to ensure that your system meets the minimum requirements for this course.
IBM Campaign Architecture
- How Campaign Works
- IBM EMM Marketing Suite Architecture
- IBM EMM Suite - Marketing View
- Security Architecture
- Storage Architecture
IBM Marketing Platform Configuration
- The IBM EMM Marketing Platform and its Functional Components
- Centralized Configuration
- Platform Configuration Properties
- IBM Scheduler
- Dashboards
- Rebranding and User Interface Customization
- Security
- Security Overview
- Security Roles
- Users and Groups
- Global Security Policy
- Permissions
- Resolving Security Permissions
- Database Security and Flowchart Access
- Integration with Access Control Systems
IBM Campaign - Specific Configuration
- Audience Levels
- Customer Database Data Source
- User Tables and Table Mapping
- Contact and Response History Tables for Additional Audiences
- Campaign Custom Attributes
- Custom Offer Attributes
- Offer Templates
- Campaign Response Types
Performance
- How Campaign Works - A Closer Look
- Temp Tables
- Logs
- Flowchart Design for Performance
- Additional Performance Configuration Parameters
- Database Loader
- In-Database Optimization
- Server Administration and Operational Monitoring
IBM Campaign Reports
- Introduction to Campaign Reports
- The Reporting Environment
- The Reporting Model and Package
- Customizing Reports
Moyens Pédagogiques :