Moyens d'évaluation :
- Quiz pré-formation de vérification des connaissances (si applicable)
- Évaluations formatives pendant la formation, à travers les travaux pratiques réalisés sur les labs à l’issue de chaque module, QCM, mises en situation…
- Complétion par chaque participant d’un questionnaire et/ou questionnaire de positionnement en amont et à l’issue de la formation pour validation de l’acquisition des compétences
A qui s'adresse cette formation
You should attend this intermediate course if you are new to IBM Marketing Operations and use it in a contributor role and/or need an introduction to its capabilities prior to its implementation at your site.
Pré-requis
There are no prerequisites for this course.
Contenu
This course provides an introduction the IBM Marketing Operations from the point of view of a Marketing Contributor.
IBM Marketing Operations Basics
- The IBM EMM Marketing Operations Suite
- Marketing Operations and Marketing Platform Overview
- Marketing Operations Capabilities
- Marketing Contributors’ Tasks with Marketing Operations
Tasks
- Manage Tasks From the Dashboard
- The My Tasks View
- Updating Tasks from the My Tasks Page
- Team Tasks
- Find and Update Tasks on the Project Workflow
Projects, Programs, and Plans
- Business Process Information Structure
- Linking to Project Information
- Projects
- Working with Projects
- Project Requests
Digital Assets and Marketing Objects
- Digital Assets
- Marketing Objects
Alerts and Approvals
- Alerts Overview
- Working With Alerts
- Approvals Overview
- Working with Approvals
Moyens Pédagogiques :