Moyens d'évaluation :
- Quiz pré-formation de vérification des connaissances (si applicable)
- Évaluations formatives pendant la formation, à travers les travaux pratiques réalisés sur les labs à l’issue de chaque module, QCM, mises en situation…
- Complétion par chaque participant d’un questionnaire et/ou questionnaire de positionnement en amont et à l’issue de la formation pour validation de l’acquisition des compétences
A qui s'adresse cette formation
This course is intended for:
- Marketing Managers
- Marketing Analysts
- Marketing IT and Administration staff
Pré-requis
You will derive the most benefit from attending this class if you … • Have some programming skills • Have ability to execute elementary SQL • Have ability to do temporal reasoning • Are conversant in marketing business concepts • Understand the high level dynamics of building outbound and inbound marketing campaigns • Have good understanding of the data encapsulated in business transactions in your industry • Have good understanding of your companys business processes that generate transactions of value for marketing
Objectifs
IBM Opportunity Detect enables you to look for specified customer behaviors and patterns in your customer data and identify them for outbound marketing efforts.
In this course you will learn and practice the fundamentals of building precise and detailed detection algorithms for event-based marketing campaigns. Starting from customer transactional data, you will learn how to design and configure the components of the logic employed by Opportunity Detect trigger systems (detection algorithms).
Using its user-friendly environment and all its capabilities, you will design and fine-tune event-detection logic and also learn the fundamentals of deploying those capabilities.
Contenu
The following topics will be covered during this course:
- Course Overview
- Module 1: Opportunity Detect Basics
- Module 2: Components of Trigger Systems
- Module 3: Building Trigger Systems
- Module 4: Methodology and Deployment
- Course Wrap Up
Moyens Pédagogiques :